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Analysis of dependent samples in the market research
 Mašková, Jana ; Pecáková, Iva (advisor) ; Coufalová, Petra (referee)
There are surveys carried out repeatedly on the same set of units. In connection with such research, we are talking about the dependent samples. The aim and the contribution of this diploma thesis is a summary of available methods for analyzing data from dependent samples for both continuous and discrete variables. The Czech literature has been devoted to this topic only marginally. The theoretical part is divided into two main parts for two waves and for more waves of exploration, which are further divided according to the type of reference variable. The third part is devoted to the application of the theoretical information in a market research.
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